In 1960, the late Uri Horazo, a member of Kibbutz Yotvata, began promoting his vision: to establish a dairy right there in the desert. Uri persevered in the face of considerable government skepticism.  In 1962, the Yotvata Dairy was born; its first mission was to supply fresh milk to residents of Eilat. At that point it was producing 1,000 liters of milk a day.

By 1981, Yotvata dairy products were sold throughout Israel. In 1998, Strauss Group became an equal (50%) partner in the dairy. Ever since, Yotvata has been offering a diverse range of products including its wildly popular flavored milk drinks, enriched milk, whipping cream, sour cream, cream-based pasta sauces and leben.

The milk required to produce all of that comes from a network of 22 dairy barns in the Arava valley and the Negev.

Today, the Yotvata dairy processes some 300,000 liters of milk per day, producing more than 40 different dairy products.